CREATE A DIGITAL ARMY THAT WILL GROW YOUR COMPANY
Structure + Communication + Culture = Team Mobilisation and Innovation
One of the biggest factors driving the increasing importance of digital skills is that the buyer’s journey has changed. “Digital” savvy employees are now mandatory for virtually all companies. If you don’t feel that your staffs’ digital IQs are high enough, you have a major problem on your hands. Most companies say they don’t have the digital skills needed, yet most are not investing in those skills. That creates a massive competitive advantage for those that do. For those that don’t they are getting left behind.
YOU HAVE TO CHANGE YOUR STRUCTURE TO MOVE YOUR TEAM
If you always do what you’ve always done, you’ll always get what you always got.
Organisational Hierarchies (even small ones) are a great innovation of the 20th Century, they reduce risk and bring about efficiency but they kill innovation and disempower teams. If your company has a certain way of doing things, you’re killing innovation. If you ever hear “that’s not how we do it here”, you’re killing innovation. If you are too scared to fail, you’re killing innovation. If you are killing innovation, you are killing your team’s ability to help drive you forward and ultimately disempowering and demoralising them.
COMMUNICATION IS KEY TO STAFF ADOPTION
And it’s not just what you say, it’s what you do.
But you know this already. So why don’t you do it better? Why can’t you do it better? What are the barriers stopping you communicating important initiatives throughout the organisation? Only when you team can see, hear and believe what you are saying, in amongst all the noise will they truly follow with passion and endeavour. WWC’s advisors offer a top to bottom communication assessment that can help you start to challenge the way you currently communicate, in order to succeed in improving staff adoption of platforms and initiatives.